System and method for direct response advertising

ABSTRACT

Systems and methods to provide a response to advertising determine and/or obtain a commercial good that is related to an advertisement presented to a user, and further determine and/or obtain a commercial source for that commercial good. Information regarding the particular commercial good and/or the corresponding commercial source is presented to the user, for example using a graphical user interface. The user may subsequently be able to buy the commercial good from the commercial source.

FIELD

The disclosure relates to systems and methods for responding toadvertising for a commercial good and, in particular, presenting a userinterface to a user on a client computing platform that provides anoffer to sell the advertised commercial good.

BACKGROUND

Users can access online services, applications, and web pages via theinternet, for example through client computing platforms. Informationfrom televisions, radios, computers, and/or other presentation devicesand/or sound-producing devices may be presented to users. Suchinformation may include advertisements for commercial goods. Onlineservices, web pages, and/or applications may include information aboutcommercial goods and/or provide the ability for users to purchasecommercial goods. Information may be presented to client computingplatforms that are connected to the internet. Using a browser softwareapplication to present a web page and/or other information on a clientcomputing platform is known. Hosting information, for exampleinformation organized in a database, through a server is known. A servermay access another server in the process of presenting information to aclient computing platform.

SUMMARY

One aspect of the disclosure relates to systems configured to provideand/or respond to advertising. The system may facilitate interactionbetween users and service providers, online services, servers (includingbut not limited to search servers, ad servers, demand-side platforms,and/or other servers), commercial sources, public and/or commercialdatabases, external resources, third-party ad-brokers, third-partyplatforms, demand-side platforms, and/or other entities, which maycollectively be referred to as commercial providers. The system mayfacilitate interaction between different commercial providers. Thesystem and/or any entities that interact with the system may be deployedusing a (public) network and/or using commercial web services. Thesystem may facilitate interaction involving users, for example throughclient computing platforms (also referred to herein as computingdevices).

Advertising may become increasingly valuable and/or effective if users'effort to respond to an advertisement, e.g. through a purchase, isreduced. Advertising may become increasingly valuable and/or effectiveif it is tailored to its intended audience. Advertising may becomeincreasingly valuable and/or effective if the advertised goods and/orservices are likely to meet a demand or need of its intended audience.Advertising may be either off-line (e.g. through paper mail), broadcast(e.g. through radio or television), or online, e.g. delivered as(digital) content to client computing platforms. Different kinds ormodalities of advertising may have different kinds of characteristicsand qualities, such that common techniques in one context may not beavailable or practicable in another context, and/or may be refined orchanged for increased value to advertisers in another context ormodality.

Advertising may be improved if detailed information regarding theintended audience is available. For example, the system may be able todetermine (e.g. based on information about a particular computingdevice's connectivity with servers) a geographical area that has thehighest likelihood of coinciding with the location of a particularcomputing device, and thus its associated user. For example, thegeographical area may coincide with a town, city, and/or community. Forexample, a website may be able to gather information associated with aparticular computing device, including but not limited to a zip code,time zone, preferred language, and/or other user-specific and/ordevice-specific information. Such information may be stated by a userand/or derived in other ways.

By virtue of the functionality described in this disclosure, users mayeasily and quickly respond to advertising presented to users, inproximity of users, and/or in proximity of client computing platformsassociated with users. In some embodiments, the client computingplatforms may capture and/or receive information (including but notlimited to audio, video, text, animation, images, and/or combinationsthereof). In some embodiments, the client computing platforms obtainand/or determine an advertisement for a commercial good based on thisinformation. In some embodiments, the client computing platforms mayobtain and/or determine a commercial source for the commercial good. Insome embodiments, the client computing platforms may provide the abilityfor users to purchase the commercial good. Any functionality attributedin this disclosure to client computing platforms may be performed bymultiple client computing platforms operating in coordination, by thesystem described in this disclosure and/or any component thereof, by oneor more servers, and/or any combination thereof (e.g., “in the cloud”,and/or other virtualized processing solutions).

As used herein, the term “determine” (and derivatives thereof) mayinclude measure, calculate, compute, estimate, approximate, generate,and/or otherwise derive, and/or any combination thereof. As used herein,the term “obtain” (and derivatives thereof) may include active and/orpassive retrieval, determination, derivation, transfer, upload,download, submission, and/or exchange of information, and/or anycombination thereof.

As used herein, the term “commercial good” may include any goods,services, and/or combinations thereof that may be exchanged and/orprovided in exchange for value.

Through the functionality of the system described in this disclosure,valuable information regarding users may be gathered. For example, thisinformation may be used for targeted advertising, promotionalactivities, and/or other purposes. For example, this information may beused, e.g. after being sold to a demand-side platform, to providetargeted advertising. Advertising may be targeted, e.g., to users and/ordevices. Targeted advertising may be of interest to commercial entities,including but not limited to ad servers, search servers, third-party adbrokers, third-party platforms, and/or other commercial entitiesinvolved in buying or selling advertisements on the internet. In someembodiments, third-party platforms may include one or more demand-sideplatforms.

The system may include one or more servers, one or more physicalprocessors, physical electronic storage, one or more presentationdevices, one or more sound-producing devices, and/or other components.The system may further be configured to communicate with, by way ofnon-limiting example, one or more commercial providers, client computingplatforms that are associated with users, and/or other entitiesdescribed in this disclosure. Individual users may interact, e.g.through browser software applications being executed on client computingplatforms, with servers and/or other components of the system.

Presentation devices may be configured to present information to users.The information may include one or more of audio, video, text,animation, images, and/or combinations thereof. Presentation devices mayinclude, by way of non-limiting example, radio, television, clientcomputing platforms, displays, monitors, sound systems, publicannouncement systems, and/or other devices that present audio and/orvideo to one or more users.

Sound-producing devices may be configured to present information tousers, in particular information including sound. The information mayinclude one or more of audio, video, text, animation, images, and/orcombinations thereof. Sound-producing devices may include, by way ofnon-limiting example, radio, television, client computing platforms,displays, monitors, sound systems, public announcement systems, and/orother devices that present audio and/or video to one or more users.

The processors may be configured via computer readable instructions toexecute computer program components. The computer program components mayinclude an information component, an advertisement component, a sourcecomponent, a presentation component, a purchase component, a trackingcomponent, a compensation component, and/or other components.

The information component may be configured to obtain, receive, and/ordetermine information based on captured sound and/or other capturedinformation. Alternatively, and/or simultaneously, the informationcomponent may be configured to obtain, receive, and/or determineinformation identifying an advertisement for a commercial good. Forexample, the captured sound may be captured through a microphone. Forexample, the microphone may be included in (and/or operate inconjunction with) a client computing platform. The client computingplatform may be associated with a particular user. The informationobtained, received, and/or determined by the information component mayinclude streaming audio and/or video information. In some embodiments,the information obtained, received, and/or determined by the informationcomponent may include processed information (e.g. determined byprocessing the captured sound) that was processed by a client computingplatform.

In some embodiments, the information obtained, received, and/ordetermined by the information component may have been presented to auser, have been presented in proximity of a user, have been presented inproximity of a client computing platform associated with a user, and/orother presented in a way that a user was aware of and/or may have beenaware of. As used in the context of this disclosure, the term“proximity” may refer to a distance small enough such that informationmay be transferred intelligibly. For example, proximity to a user mayrefer to a distance small enough such that the user can see, hear,and/or understand the transferred information. For example, proximity toa client computing platform may refer to a distance small enough suchthat the client computing platform (e.g. through a microphone) cancapture transferred information such that the signal-to-noise ratio ofthe captured information is good enough for one or more of the types ofprocessing to be successfully performed as described in this disclosure.

The advertisement component may be configured to determineadvertisements for commercial goods, including but not limited todeterminations that are based on particular information obtained,received, and/or determined by the information component. In someembodiments, the particular information may include a stream or clip ofaudio. The advertisement component may be configured to determine anacoustic fingerprint based on the particular information. By way ofnon-limiting example, the technology used to match audio clip orfragments to particular advertisements may be similar to the technologyused by Shazam™ to identify songs based on an audio clip¹. ¹ Seehttp://www.ee.columbia.edu/˜dpwe/papers/Wang03-shazam.pdf

For example, a sound clip may be converted to a time-frequencyrepresentation. Based on extreme values in this domain (e.g. for powerat a particular frequency), an acoustic fingerprint for the sound clipmay include characteristics that correspond to those extreme values. Insome embodiments, a set of potentially extreme values that are includedin the acoustic fingerprint may be referred to as a constellation. Insome embodiments, processing and/or operations performed on the soundsclips may be done “locally” on the client computing platform 14 that isassociated with the user. In some embodiments, processing and/oroperations performed on the sounds clips may be done on one or more(external) servers. Combinations of these approaches, in which at leastsome of the processing and/or operations are performed by differentphysical entities, are envisioned within the current scope in thisdisclosure. The advertisement component may be configured to match thedetermined acoustic fingerprint against a database of acousticfingerprints. Acoustic fingerprints in the database may correspond toadvertisements. Advertisements may correspond to commercial goods. Theadvertisement component may be configured to determine a match for theacoustic fingerprint and/or a likelihood that a match is accurate. Amatching acoustic fingerprint may correspond to a particularadvertisement and/or a particular commercial good. Any functionalityattributed in this disclosure to a particular computer program componentmay be performed by multiple computer program components operating incoordination, by the system described in this disclosure and/or anycomponent thereof, by one or more servers, and/or any combinationthereof (e.g., “in the cloud”, and/or other virtualized processingsolutions). For example, control and operation of a database of acousticfingerprints may be performed by an external resource, e.g. as an onlineservice or online application. For example, control and operation of adatabase relating advertisements to commercial goods and/or vice versamay be performed by an external resource, e.g. as an online service oronline application.

As used herein, any association (or correspondency) involving users,client computing platforms, advertisements, commercial goods, commercialsources, acoustic fingerprints, representations of commercial goods,databases, compensations, and/or another entity or object that interactswith any part of the system and/or plays a part in the operation of thesystem, may be a one-to-one association, a one-to-many association, amany-to-one association, and/or a many-to-many association or N-to-Massociation (note that N and M may be different numbers greater than 1).

The source component may be configured to determine commercial sourcesof commercial goods. For example, a particular commercial good may beoffered for sale by one or more online retailers and/or other commercialsources. Determinations by the source component may be based on avariety of factors, including but not limited to price, availability,geographic location, time of day, user-preferences, internal systempreferences, and/or other factors. For example, an internal systempreference may be based on the compensation structure and/or incentivestructure in place with different commercial sources. For example, iftwo commercial sources offer a commercial good at the same price, thesource component may favor the commercial source having the highercompensation for providing a lead or sale. In some embodiments,determinations of commercial sources for commercial goods may beimplemented using a database. Commercial goods in the database maycorrespond to commercial sources and/or vice versa. For example, controland operation of a database of commercial sources and/or commercialgoods may be performed by an external resource, e.g. as an onlineservice or online application.

The presentation component may be configured to effectuate presentationsof user interfaces to users. User interfaces may be presented on clientcomputing platforms. The user interfaces may include representations ofcommercial goods, e.g. through icons, text, images, and/or combinationsthereof. In some embodiments, representations of commercial goods may beassociated with commercial sources. In some embodiments, the representedcommercial goods may correspond to advertisements including but notlimited to the advertisements as determined by the advertisementcomponent. In some embodiments, the user interfaces may provide offersfor users to purchase commercial goods from commercial sources and/orfor commercial sources to sell commercial goods to users. In someembodiments, the presentation component may provide the ability forusers to purchase commercial goods within the system described in thisdisclosure. In some embodiments, the presentation component may beconfigured to redirect and/or link users to external web pages and/orapplications that provide the ability for users to purchase commercialgoods. In some embodiments, combinations of in-system purchasing andexternal purchasing may provide the ability for users to purchasecommercial goods.

The purchase component may be configured to effectuate purchases ofcommercial goods by users. In some embodiments, operation of thepurchase component may be performed in response to receipt of user inputinteracting with a user interface of a client computing platform. Insome embodiments, operation of the purchase component may include apayment solution, i.e. the ability to complete a financial transaction.In some embodiments, the purchase component may be configured to collectpayments from users.

In some embodiments, the purchase component may provide the ability forusers to effectuate purchases within the system described in thisdisclosure. In some embodiments, the purchase component may beconfigured to redirect and/or link users to external web pages and/orapplications that provide the ability for users to effectuate purchases.In some embodiments, combinations of in-system purchasing and externalpurchasing may provide the ability for users to effectuate purchases.

The tracking component may be configured to track, record, analyze,and/or process information regarding advertisements, including but notlimited to occurrences of the presentation of an advertisement to a userand/or occurrences of the presentation of an advertisement in a clientcomputing platform. In some embodiments, the tracking component may beconfigured to track, record, analyze, and/or process informationregarding the operation of the presentation component, the purchasecomponent, and/or other components of the system. For example, thetracking component may be configured to track redirections from the userinterface to external web pages and/or applications that provide theability for users to purchase commercial goods.

The compensation component may be configured to track, record, analyze,and/or process purchase information, including but not limited toinformation regarding purchases that are offered and/or completedthrough the system. In some embodiments, the compensation component maybe configured to determine compensations for any of the operationsperformed by the system, including but not limited to the operationstracked by the tracking component. For example, the compensationcomponent may be configured to determine a compensation for determininga particular commercial source as the commercial source for a particularcommercial good.

In some embodiments, the compensation component may be configured toproduce bills, invoices, payments, and/or other financial documentsand/or messages to initiate the collection of payments and/or thedisbursement of payments based on the determined compensations. Thecompensation component may be configured to produce, generate, and/ortransmit financial documents to initiate the distribution of paymentsbased on the determined compensations for, e.g., commercial providers.

The system may include one or more servers. The server(s) may beconfigured to communicate with one or more client computing platforms.The server(s) may be configured to communicate according to aclient/server architecture, and/or according other architectures. Theservers may include search servers, ad servers, ad brokers, demand-sideplatforms, third-party platforms, and/or other servers.

The server(s) may include physical electronic storage, one or moreprocessors, and/or other components. The server(s) may be configured toexecute one or more computer program components. Physical electronicstorage may be referred to as electronic storage.

The system may include one or more client computing platforms. Clientcomputing platforms may include one or more processors configured toexecute computer program components. The computer program components maybe configured to enable a user associated with a client computingplatform to interact with the system, any component thereof, otherclient computing platforms, and/or provide other functionalityattributed herein to client computing platforms. By way of non-limitingexample, client computing platforms may include one or more of a desktopcomputer, a laptop computer, a handheld computer, a NetBook, aSmartphone, a tablet, a mobile computing platform, a gaming console, atelevision, a smart watch, a device for streaming internet media, and/orother computing platforms. The term client computing platform may beused interchangeably with the term computing device.

Functionality supported by commercial providers may include theprovision of advertisements, web pages, (mobile) applications, apps,stand-alone applications, desktop applications, and/or other types ofsoftware applications capable of interacting with a network, for examplethe internet. As used herein, information and/or functionality providedthrough any type of software application capable of interacting with anetwork may be referred to as web pages (including, but not limited to,mobile applications—or apps).

Web pages may be rendered, interpreted, and/or displayed forpresentation using a computing platform, such as a client computingplatform. As used herein, displaying information through a mobileapplication—or app—is included in the term presentation. Presentation ofweb pages may be supported through a display, screen, monitor of thecomputing platform, and/or projection by the computing platform. Webpages may be accessible from a local computing platform (e.g. notcurrently connected to the internet) and/or hosted by a remote webserver (e.g. connected to the internet and/or one or more othernetworks). Web pages may be accessed through a browser softwareapplication being executed on a computing platform. As used herein,mobile applications may be included in the term browser softwareapplication. Web pages may be static (e.g. stored using electronicstorage that is accessible by a web server), dynamic (e.g. constructedwhen requested), and/or a combination of both. The browser softwareapplication may be configured to render, interpret, and/or display oneor more web pages for presentation using a computing platform. Thedigital content included in a web page may have been provided by one ormore commercial providers. A set of linked and/or organized web pagesmay form a website. A website may include a set of related and/or linkedweb pages hosted on one or more web servers and accessible via anetwork, e.g. the internet. Websites and/or web pages may be accessiblethrough an address called a uniform resource locator (URL).

The servers may include one or more demand-side platforms. A demand-sideplatform may be configured to provide a market, auction-house, and/orexchange pertaining to advertising, e.g. online advertising. In someembodiments, a demand-side platform provides ad exchange accounts and/ordata exchange accounts for advertisers. In some embodiments, ademand-side platform enables (real-time) bidding for displaying onlineads. In some embodiments, a demand-side platform may issue and/ortransmit a request for and/or invitation to acquire information. Theinformation may pertain to one or more particular users, one or moreparticular user identifiers that identify particular users, one or moreparticular devices, one or more particular device identifiers, one ormore particular commercial goods, and/or other particular entities.

The servers may include one or more search servers. A search server mayhost a website that that allows users to interact and/or engage with(searchable) information. Users may interact through user interfacesthat are displayed and/or presented on client computing platforms.Information related to entered queries may be processed, analyzed,recorded, packaged, offered for sale, exchanged, combined with otherinformation, and/or sold. In response to a web search query from aparticular user through a particular client computing platform, a searchserver may provide access to and/or present one or more digital mediafiles, e.g. through one or more web pages. The one or more web pages maybe presented (or displayed for presentation) to the particular user by abrowser software application that is being run or executed on theparticular client computing platform. As used herein, the term “files”may include digital files of a fixed and/or predetermined length orsize, streams of digital information, and/or combinations thereof. Byway of non-limiting example, streams of digital information may includemusic (e.g. radio), podcasts, video, and/or other streams ofinformation.

An ad server may host and/or provide digital content, usually of acommercial nature and usually to other servers, to be presented fordisplay on client computing platforms. The presentation of digitalcontent may occur in conjunction with the presentation of one or moredigital media files, web pages, and/or other digital content used bycommercial providers. The digital content may include one or more ofadvertisements, coupons, offers, sales information, brandinginformation, and/or other information related to commercial goods. Thetypes of information hosted and/or provided by an ad server may jointlybe referred to as “ads” or “advertisements” throughout this disclosure.

The functionality of the system is not intended to be limited by any ofthe examples herein. It is contemplated that information and/or resultsfrom any component of the system may be used in any other component,combined with information and/or results from any component, and soforth.

These and other objects, features, and characteristics of the servers,systems and/or methods disclosed herein, as well as the methods ofoperation and functions of the related elements of structure and thecombination of parts and economies of manufacture, will become moreapparent upon consideration of the following description and theappended claims with reference to the accompanying figures, all of whichform a part of this specification, wherein like reference numeralsdesignate corresponding parts in the various figures. It is to beexpressly understood, however, that the figures are for the purpose ofillustration and description only and are not intended as a definitionof any limits. As used in the specification and in the claims, thesingular form of “a”, “an”, and “the” include plural referents unlessthe context clearly dictates otherwise. As used in the specification andin the claims, in a list of items that includes the separator “and/or”,combinations of those items, insofar as practically possible, areenvisioned as embodiments.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a system configured to provide responses toadvertising, in accordance with one or more embodiments.

FIG. 2 illustrates a method for providing responses to advertising, inaccordance with one or more embodiments.

FIG. 3 illustrates a method for providing responses to advertising, inaccordance with one or more embodiments.

FIG. 4 illustrates a view of an exemplary user interface in accordancewith one or more embodiments.

DETAILED DESCRIPTION

FIG. 1 illustrates a system 10 configured to provide and/or respond toadvertising, e.g. on a network 13. In some embodiments, network 13 maybe the internet and/or one or more other networks, e.g. public networks.System 10 may include one or more servers 11, one or more processors 20,electronic storage 60, one or more computer program components, one ormore presentation devices 15, one or more sound-producing devices 16,one or more commercial sources 17, one or more external resources 18,one or more client computing platforms 14, and/or other components.System 10 may facilitate interaction between users and serviceproviders, online services, servers, commercial sources 17, publicand/or commercial databases, external resources 18, third-partyad-brokers, third-party platforms, demand-side platforms, and/or otherentities, which may collectively be referred to as commercial providers.

System 10 may facilitate interaction between different commercialproviders. System 10 and/or any entities that interact with system 10may be deployed using a (public) network and/or using commercial webservices. System 10 may facilitate interaction involving users, forexample through client computing platforms 14 (also referred to hereinas computing devices). Users may be associated with client computingplatforms 14, and/or vice versa. External resources 18 may include oneor more demand-side platforms, ad servers, search servers, serviceproviders, online services, public and/or commercial databases, servers,and/or other entities.

The components in FIG. 1 may be communicatively coupled through one ormore networks 13, including but not limited to the Internet. In someembodiments, one or more of the processors 20, electronic storage 60,and/or other components may be included in server 11.

Digital content, for example digital media files containing image dataand/or other information, may be presented for display to users onclient computing platforms 14 associated with those users. Individualusers may request and/or view one or more digital media files through awebsite or web-based system. The website, its web pages, the web-basedsystem, and/or the digital media files associated therewith, may beaccessed by users, for example through browser software applicationsbeing executed on client computing platforms 14.

Advertising may become increasingly valuable and/or effective if theeffort required from a user to respond to an advertisement, e.g. througha purchase, is reduced. Advertising may become increasingly valuableand/or effective if it is tailored to its intended audience. Advertisingmay become increasingly valuable and/or effective if the advertisedgoods and/or services are likely to meet a demand or need of itsintended audience. Advertising may be either off-line (e.g. throughpaper mail), broadcast (e.g. through radio or television), online (e.g.delivered as content to client computing platforms), and/or using adifferent modality or combination of modalities. Different kinds ormodalities of advertising may have different kinds of characteristicsand qualities, such that common techniques in one context may not beavailable or practicable in another context, and/or may be refined orchanged for increased value to advertisers in another context ormodality.

Advertising may be improved if detailed information regarding theintended audience is available. For example, system 10 may be able todetermine (e.g. based on information about a particular computingdevice's connectivity with servers) a geographical area that has thehighest likelihood of coinciding with the location of a particularcomputing device 14, and thus its associated user. For example, thegeographical area may coincide with a town, city, and/or community. Forexample, a website may be able to gather information associated with aparticular computing device 14, including but not limited to a zip code,time zone, preferred language, and/or other user-specific and/ordevice-specific information. Such information may be stated by a userand/or derived in other ways. Determination of geographical informationmay be based, by way of non-limiting example, on global positioningsystem (GPS) information, cell tower information, internet protocol (IP)address lookup, and/or other information.

By virtue of the functionality described in this disclosure, users mayeasily and quickly respond to advertising presented to users, inproximity of users, and/or in proximity of client computing platforms 14associated with users. In some embodiments, client computing platforms14 may capture and/or receive information (including but not limited toaudio, video, text, animation, images, and/or combinations thereof). Insome embodiments, client computing platforms 14 may obtain and/ordetermine an advertisement for a commercial good based on thisinformation. In some embodiments, client computing platforms 14 mayobtain and/or determine a commercial source for the commercial good. Insome embodiments, client computing platforms 14 may provide the abilityfor users to purchase the commercial good. Any functionality attributedin this disclosure to client computing platforms 14 may be performed bymultiple client computing platforms 14 operating in coordination, bysystem 10 and/or any component thereof, by one or more servers 11,and/or any combination thereof (e.g., “in the cloud”, and/or othervirtualized processing solutions).

Through the functionality of system 10, valuable information regardingusers may be gathered. For example, this information may be used fortargeted advertising, promotional activities, and/or other purposes. Forexample, this information may be used, e.g. after being sold to ademand-side platform, to provide targeted advertising. Advertising maybe targeted, e.g., to users and/or devices. Targeted advertising may beof interest to commercial entities, including but not limited to adservers, search servers, third-party ad brokers, third-party platforms,and/or other commercial entities involved in buying or sellingadvertisements on the internet. In some embodiments, third-partyplatforms may include one or more demand-side platforms.

System 10 may include one or more servers 11, one or more physicalprocessors 20, physical electronic storage 60, one or more presentationdevices 15, one or more sound-producing devices 16, and/or othercomponents. System 10 may further be configured to communicate with, byway of non-limiting example, one or more commercial providers, clientcomputing platforms 14 that are associated with users, and/or otherentities described in this disclosure. Individual users may interact,e.g. through browser software applications being executed on clientcomputing platforms 14, with servers 11 and/or other components ofsystem 10.

Presentation devices 15 may be configured to present information tousers. The information may include one or more of audio, video, text,animation, images, and/or combinations thereof. Presentation devices 15may include, by way of non-limiting example, radio, television, clientcomputing platforms 14, displays, monitors, sound systems, publicannouncement systems, and/or other devices that present audio and/orvideo to one or more users.

Sound-producing devices 16 may be configured to present information tousers, in particular information including sound. The information mayinclude one or more of audio, video, text, animation, images, and/orcombinations thereof. Sound-producing devices 16 may include, by way ofnon-limiting example, radio, television, client computing platforms 14,displays, monitors, sound systems, public announcement systems, and/orother devices that present audio and/or video to one or more users.

Processors 20 may be configured via computer readable instructions toexecute computer program components. The computer program components mayinclude an information component 111, an advertisement component 112, asource component 113, a presentation component 114, a purchase component115, a tracking component 116, a compensation component 117, and/orother components.

Information component 111 may be configured to obtain, receive, and/ordetermine information based on captured sound and/or other capturedinformation (e.g. video). Alternatively, and/or simultaneously,information component 111 may be configured to obtain, receive, and/ordetermine information identifying an advertisement for a commercialgood. For example, the captured sound may be captured through amicrophone 142. For example, microphone 142 may be included in (and/oroperate in conjunction with) client computing platform 14. Clientcomputing platform 14 may be associated with a particular user. Notethat this particular client computing platform 14 may not be the sourcefor the captured sound, which may for example be generated bysound-producing device 16. The information obtained, received, and/ordetermined by information component 111 may include streaming audioand/or video information. In some embodiments, the information obtained,received, and/or determined by information component 111 may includeprocessed information (e.g. determined by processing the captured sound)that was processed by client computing platform 14. In some embodiments,the information obtained, received, and/or determined by informationcomponent 111 may include wirelessly transmitted information from asound-producing device 16, an external resource 18, and/or anothersource. For example, information may be wirelessly transmitted (by acomponent of a car's entertainment system) to a client computingplatform 14 that happens to be inside the car. This kind of wirelesstransmission of information may, in some embodiments, not require audiosignals, and/or not include audio signals. For example, the clientcomputing platform may receive information packets through Bluetooth™and/or other communication mechanisms that include information aboutadvertisements, commercial goods, commercial sources, and/or otherpertinent information.

In some embodiments, the information obtained, received, and/ordetermined by information component 111 may have been presented to auser, have been presented in proximity of a user, have been presented inproximity of client computing platform 14 associated with a user, and/orotherwise presented in a way that a user was aware of and/or may havebeen aware of. In some embodiments, operation of information component111 and/or system 10 may be controlled by a user who can turn componentsand/or system 10 on or off at will. In some embodiments, responsive to auser turning components and/or system 10 on, the same components and/orsystem 10 may automatically be turned off after a predetermined span oftime has passed. In some embodiments, responsive to a user turningcomponents and/or system on, the same components and/or system 10 may beactive indefinitely, performing the operations described in thisdisclosure.

Advertisement component 112 may be configured to determineadvertisements for commercial goods, including but not limited todeterminations that are based on particular information obtained,received, and/or determined by information component 111. In someembodiments, the particular information may include a stream or clip ofaudio. Advertisement component 112 may be configured to determine anacoustic fingerprint based on the particular information. By way ofnon-limiting example, the technology used to match audio clip orfragments to particular advertisements may be similar to the technologyused by Shazam™ to identify songs based on an audio clip. Advertisementcomponent 112 may be configured to match the determined acousticfingerprint against a database of acoustic fingerprints. Acousticfingerprints in the database may correspond to advertisements.Advertisements may correspond to commercial goods. Advertisementcomponent 112 may be configured to determine a match for the acousticfingerprint and/or a likelihood that a match is accurate. In someembodiments, advertisement component 112 may be configured to determinewhich entry in a database is the best match for a particular acousticfingerprint. A matching acoustic fingerprint may correspond to aparticular advertisement and/or a particular commercial good. Anyfunctionality attributed in this disclosure to a particular computerprogram component may be performed by multiple computer programcomponents operating in coordination, by system 10 and/or any componentthereof, by one or more servers 11, and/or any combination thereof(e.g., “in the cloud”, and/or other virtualized processing solutions).For example, control and operation of a database of acousticfingerprints may be performed by an external resource, e.g. as an onlineservice or online application. For example, control and operation of adatabase relating advertisements to commercial goods and/or vice versamay be performed by an external resource 18, e.g. as an online serviceor online application.

In some embodiments, the operation of advertisement component 112 mayinclude specialized databases, and/or multiple copies of databases. Forexample, databases may be specialized regarding one or more specificlanguages, one or more specific time zones, one or more specificgeographical locations, and/or other distinguishing features ofadvertisements, client computing platforms, users, and/or other entitiesrelated to system 10. In some embodiments, the operation ofadvertisement component 112 may include one or more local databases,regional databases, city-wide databases, county-wide databases,state-wide databases, national databases, and/or other databasescontaining information (by way of non-limiting example, acousticfingerprints of advertisements) used to make determinations as describedherein. In some embodiments, the operation of advertisement component112 may include multiple databases that are searched through at the sametime. For example, each database may return the best match available,and advertisement component 112 may be configured to select among theseoptions for the better match in light of some criterion (e.g. alikelihood metric).

Source component 113 may be configured to determine commercial sources17 of commercial goods. For example, a particular commercial good may beoffered for sale by one or more online retailers and/or other commercialsources 17. Determinations by source component 113 may be based on avariety of factors, including but not limited to price, availability,geographic location, demographic of the user, user-preferences, internalsystem preferences, and/or other factors. For example, an internalsystem preference may be based on the compensation structure and/orincentive structure in place with different commercial sources. Forexample, if two commercial sources 17 offer a commercial good at thesame price, source component 113 may favor commercial source 17 havingthe higher compensation for providing a lead or sale. In someembodiments, determinations of commercial sources 17 for commercialgoods may be implemented using a database. Commercial goods in thedatabase may correspond to commercial sources 17 and/or vice versa. Forexample, control and operation of a database of commercial sources 17and/or commercial goods may be performed by an external resource 18,e.g. as an online service or online application.

In some embodiments, one or more factors used by source component 113 asa basis for determinations may be obtained and/or determined by one ormore external resources 18. For example, a factor may be the homelocation of a particular user, and/or the current location of aparticular user. For example, a factor may be location of one or morecommercial sources 17. For example, a factor may be a (detected)language of a particular advertisement. For example, a factor may be thecurrent time zone of a particular user. In some embodiments, multiplefactors may be combined. For example, a factor may be one or morepreferences (e.g. for particular online retailers, or particularshipping methods/speeds, etc.) expressed by a particular user. In someembodiments, a user-preference such as a preferred online retailer maybe weighed against a price differential between different onlineretailers. For example, if the price at the preferred online retailer iswithin a predetermined price differential threshold (e.g. of 10% of thelowest available price, or $2) when compared against the lowestavailable price, source component 113 may be configured to select thepreferred online retailer. If the price differential exceeds thepredetermined price differential threshold, source component 113 may beconfigured to select the online retailer that offers the lowest price,despite being different from the user-preferred online retailer. In someembodiments, differences in shipping prices may be considered by sourcecomponent 113 when making determinations.

In some embodiments, the one or more factors used by source component113 as a basis for determinations may include a factor related to theway in which different commercial sources 17 compensate and/or offercompensation and/or the level/amount of compensation for leads,redirections, and/or sales.

In some embodiments, the one or more factors used by source component113 as a basis for determinations may include knowledge about what otheradvertisements, commercial goods, and commercial sources have previouslybeen presented to the user. In some embodiments, prior activity withinsystem 10 may provide context for the operation of the computer programmodules. Alternatively, and/or simultaneously, prior activities and/orreactions by a user may provide context for the operation of thecomputer program modules. For example, a commercial source 17 from whicha purchase was previously made by a particular user may be favored overanother commercial source 17 (e.g. by source component 113). Any of thefactors used by source component 113 may be used as the basis forpresenting coupons and/or other incentives to users.

Presentation component 114 may be configured to effectuate presentationsof user interfaces to users. User interfaces may be presented on clientcomputing platforms 14. The user interfaces may include representationsof commercial goods, e.g. through icons, text, images, and/orcombinations thereof. In some embodiments, representations of commercialgoods may be associated with commercial sources 17. In some embodiments,the represented commercial goods may correspond to advertisementsincluding but not limited to the advertisements as determined byadvertisement component 112. In some embodiments, the user interfacesmay provide offers for users to purchase commercial goods fromcommercial sources 17 and/or for commercial sources 17 to sellcommercial goods to users. In some embodiments, presentation component114 may provide the ability for users to purchase commercial goodswithin system 10. In some embodiments, presentation component 114 may beconfigured to redirect and/or link users to external web pages and/orapplications that provide the ability for users to purchase commercialgoods. In some embodiments, combinations of in-system purchasing andexternal purchasing may provide the ability for users to purchasecommercial goods.

By way of illustration, FIG. 4 illustrates a view of a user interface 40presented on client computing platform 14 (in this case a tablet, by wayof non-limiting example). Client computing platform 14 is used by a user47 who is watching an advertisement 48 on presentation device 15 (inthis case a television, by way of non-limiting example). The particularadvertisement 48 may be for a particular commercial good. Advertisement48 may include sound, which may be captured by client computing platform14 in FIG. 4. Based on the captured sound, the particular advertisement48 and the particular commercial good may be determined, by virtue ofthe features described in this disclosure. One or more commercialsources, including a particular commercial source, for the particularcommercial good may be determined (commercial sources not shown in FIG.4). User interface 40 may be presented through client computing platform14 in response to advertisement 48 being presented on presentationdevice 15. Elements of user interface 40 may be implemented as fieldsconfigured to receive entry, selection, and/or confirmation from a user(e.g. user 47). The fields may include one or more of a text entryfield, a set of selectable menu items, a selectable field, and/or otherfields configured to receive entry, selection, and/or confirmation fromthe emergency operator. The number of elements, components, and/or(user-selectable) fields depicted in FIG. 4 is meant to be exemplary,and not limiting in any way. User interface 40 may be configured topresent information to and/or enable interaction with user 47.

User interface 40 of FIG. 4 may include interface elements 41, 42, 43,44, 45, 46, and/or other components and/or features. Interface elements41, 42, 43, 44, 45, and 46 may be, e.g., an object, interface, and/orother items that a user may interact with, such as a menu ofuser-selectable options and/or actions for engaging the system.Interface elements 41, 42, and 43 may be informational elements, e.g.icons, images, text, animations, and/or combinations thereof. Interfaceelements 44, 45, and 46 may be action elements. For example, interfaceelement 43 may depict a representation of the particular commercial goodand/or the particular commercial source related to advertisement 48. Forexample, interface element 46 may, upon activation by user 47,effectuate a purchase of the particular commercial good depicted byinterface element 43. In some embodiments, interface element 46 may,upon activation by user 47, effectuate presentation of informationrelated to the particular commercial good depicted by interface element43. In some embodiments, activation of an interface element may open apossibly external web page and/or redirect user 47 to a possiblyexternal web page.

In some embodiments, interface elements 42 and 41 may depictrepresentations of alternate commercial sources for the same particularcommercial good as represented using interface element 43. Interfaceelements 45 and 44 may, upon activation by user 47, effectuate purchasesof the particular commercial good at the particular commercial sourcedepicted by interface element 42 and 41, respectively. Alternatively,and/or simultaneously, in some embodiments, interface elements 42 and 41may depict representations of different commercial goods and/ordifferent commercial sources related to advertisements other thanadvertisement 48. For example, interface elements 42 and 41 may depictrepresentations of commercial goods related to previously presentedadvertisements. Interface elements 45 and 44 may, upon activation byuser 47, effectuate purchases of the particular commercial good at theparticular commercial source depicted by interface element 42 and 41,respectively.

The number of interface elements as depicted in FIG. 4 is exemplary, andnot limiting in any way. In some embodiments, the number ofinformational elements and/or the number of corresponding actionelements may be limited by a predetermined (and/or user-programmable)maximum number. For example, in some embodiments, the maximum number ofdepicted representations may be 3, 4, 5, 6, 7, 8, 9, 10, and/or anothermaximum number of depicted representations. In such a case, responsiveto another advertisements being presented near the user, the userinterface may be designed to remove the oldest representation to makeplace for the newest representation. In some embodiments, otherreplacement schemes may be used. For example, the user interface may bedesigned to learn which commercial goods are least likely and/or mostlikely to be of interest to the user, and use this knowledge as a basisfor a replacement scheme. In some embodiments, the number ofinformational elements and/or the number of corresponding actionelements may be limited by a predetermined (and/or user-programmable)time frame or span of time. For example, in some embodiments, themaximum time frame may be 10 minutes, 20 minutes, 30 minutes, 40minutes, 60 minutes, 2 hours, 3 hours, 4, hours, 5 hours, 6 hours, 7hours, 8 hours, and/or another maximum timeframe. In such a case, theuser interface may be designed such that all representations forcommercial goods that have been presented within the most recent timeframe are depicted. Once the amount of time in the time frame has passedsince a particular commercial good was presented, the representationthereof may be removed from the user interface. In some embodiments,combinations of these maximum number and maximum timeframe schemes maybe used to determine which representations to depict in the userinterface.

Referring to FIG. 1, purchase component 115 may be configured toeffectuate purchases of commercial goods by users. In some embodiments,operation of purchase component 115 may be performed in response toreceipt of user input interacting with a user interface of a clientcomputing platform 14. In some embodiments, operation of purchasecomponent 115 may include a payment solution, i.e. the ability tocomplete a financial transaction. In some embodiments, purchasecomponent 115 may be configured to collect payments from users. In someembodiments, system 10 may cooperate with a company or service thathandles payment transactions (e.g. through a bank, a credit cardcompany, and/or other payment solutions). in such a case, sourcecomponent 113 may be configured to favor commercial sources 17 that haveparticular terms with the company or service mentioned above overcommercial sources 17 that have no such terms, or less favorable terms,and/or are otherwise less desirable to be selected from a compensationviewpoint.

In some embodiments, purchase component 115 may provide the ability forusers to effectuate purchases within system 10, e.g. throughconfirmation of a financial transaction. In some embodiments, purchasecomponent 115 may be configured to redirect and/or link users toexternal web pages and/or applications that provide the ability forusers to effectuate purchases. In some embodiments, combinations ofin-system purchasing and external purchasing may provide the ability forusers to effectuate purchases.

Tracking component 116 may be configured to track, record, analyze,and/or process information regarding advertisements, including but notlimited to occurrences of the presentation of an advertisement to a userand/or occurrences of the presentation of an advertisement in clientcomputing platform 14. In some embodiments, tracking component 116 maybe configured to track, record, analyze, and/or process informationregarding the operation of presentation component 114, purchasecomponent 115, and/or other components of system 10. For example,tracking component 116 may be configured to track redirections from theuser interface to external web pages and/or applications that providethe ability for users to purchase commercial goods.

In some embodiments, tracking component 116 may be configured todetermine preferences and/or habits of a particular user, including butnot limited to what kinds of shows the user watches or listens to. Datagathered by tracking component 116 may be valuable, e.g. foradvertisers.

Compensation component 117 may be configured to track, record, analyze,and/or process purchase information, including but not limited toinformation regarding purchases that are offered and/or completedthrough system 10. In some embodiments, compensation component 117 maybe configured to determine compensations for any of the operationsperformed by system 10, including but not limited to the operationstracked by tracking component 116. For example, compensation component117 may be configured to determine a compensation for determining aparticular commercial source 17 as the commercial source for aparticular commercial good.

In some embodiments, compensation component 117 may be configured toproduce bills, invoices, payments, and/or other financial documentsand/or messages to initiate the collection of payments and/or thedisbursement of payments based on the determined compensations.Compensation component 117 may be configured to produce, generate,and/or transmit financial documents to initiate the distribution ofpayments based on the determined compensations for, e.g., commercialproviders.

System 10 may include one or more servers 11. Server(s) 11 may beconfigured to communicate with one or more client computing platforms14. Server(s) 11 may be configured to communicate according to aclient/server architecture, and/or according other architectures.Servers 11 may include search servers, ad servers, ad brokers,demand-side platforms, third-party platforms, and/or other servers.

Server(s) 11 may include physical electronic storage 60, one or moreprocessors 20, and/or other components. Server(s) 11 may be configuredto execute one or more computer program components. Physical electronicstorage 60 may be referred to as electronic storage.

One or more processors 20 may be configured to provide informationprocessing capabilities in system 10 and/or server 11. As such,processor 20 may include one or more of a digital processor, an analogprocessor, a digital circuit designed to process information, an analogcircuit designed to process information, a state machine, and/or othermechanisms for electronically processing information. Although processor20 may be shown in FIG. 1 as a single entity, this is for illustrativepurposes only. In some embodiments, processor 20 may include a pluralityof processing units. These processing units may be physically locatedwithin the same device, or processor 20 may represent processingfunctionality of a plurality of devices operating in coordination (e.g.,“in the cloud”, and/or other virtualized processing solutions).

It should be appreciated that although components 111-117, areillustrated in FIG. 1 as being co-located within a single processingunit, in embodiments in which processor 20 includes multiple processingunits, one or more of components 111-117 may be located remotely fromthe other components. The description of the functionality provided bythe different components 111-117 described herein is for illustrativepurposes, and is not intended to be limiting, as any of components111-117 may provide more or less functionality than is described. Forexample, one or more of components 111-117 may be eliminated, and someor all of its functionality may be provided by other ones of components111-117. As another example, processor 20 may be configured to executeone or more additional components that may perform some or all of thefunctionality attributed herein to one of components 111-117.

Electronic storage 60 of system 10 in FIG. 1 may comprise electronicstorage media that stores information. The electronic storage media ofelectronic storage 60 may include one or both of system storage that isprovided integrally (i.e., substantially non-removable) with server 11and/or removable storage that is removably connectable to server 11 via,for example, a port (e.g., a USB port, a FireWire™ port, etc.) or adrive (e.g., a disk drive, etc.). Electronic storage 60 may include oneor more of optically readable storage media (e.g., optical disks, etc.),magnetically readable storage media (e.g., magnetic tape, magnetic harddrive, floppy drive, etc.), electrical charge-based storage media (e.g.,EEPROM, RAM, etc.), solid-state storage media (e.g., flash drive, etc.),network-attached storage (NAS), and/or other electronically readablestorage media. Electronic storage 60 may include virtual storageresources, such as storage resources provided via a cloud and/or avirtual private network. Electronic storage 60 may store softwarealgorithms, information determined by processor 20, information receivedvia client computing platforms 14, and/or other information that enableserver 11 and system 10 to function properly. Electronic storage 60 maybe separate components within system 10, or electronic storage 60 may beprovided integrally with one or more other components of system 10(e.g., processor 20).

FIG. 2 and FIG. 3 illustrate a method 200 and a method 300 forresponding to advertising. Regarding method 200, at an operation 202,information is obtained, the information being based on sound capturedthrough a microphone of the client computing platform. In someembodiments, operation 202 is performed by an information component thesame as or similar to information component 111 (shown in FIG. 1 anddescribed herein).

At an operation 204, an advertisement is determined for a commercialgood presented to the user and/or presented in proximity of the clientcomputing platform. The determination is based on the obtainedinformation. In some embodiments, operation 204 is performed by anadvertisement component the same as or similar to advertisementcomponent 112 (shown in FIG. 1 and described herein).

At an operation 206, a commercial source of the commercial good isdetermined. In some embodiments, operation 206 is performed by a sourcecomponent the same as or similar to source component 113 (shown in FIG.1 and described herein).

At an operation 208, a first presentation to the user is effectuated ofa user interface on the client computing platform. The user interfaceincludes a representation of the commercial good. The user interfaceprovides an offer to sell the commercial good to the user from thecommercial source. In some embodiments, operation 208 is performed by apresentation component the same as or similar to presentation component114 (shown in FIG. 1 and described herein).

Regarding method 300, at an operation 302, information is received, theinformation identifying an advertisement for a commercial good. Theadvertisement is presented to a user and/or presented in proximity of aclient computing platform associated with the user. In some embodiments,operation 302 is performed by an information component the same as orsimilar to information component 111 (shown in FIG. 1 and describedherein).

At an operation 304, a commercial source is obtained and/or determinedof the commercial good. In some embodiments, operation 304 is performedby a source component the same as or similar to source component 113(shown in FIG. 1 and described herein).

At an operation 306, a first presentation of a user interface iseffectuated on the client computing platform to the user. The userinterface includes a representation of the commercial good. The userinterface provides an offer to sell the commercial good to the user fromthe commercial source. In some embodiments, operation 306 is performedby a presentation component the same as or similar to presentationcomponent 114 (shown in FIG. 1 and described herein).

The operations of method 200 and method 300 presented herein areintended to be illustrative. In some embodiments, method 200 and/ormethod 300 may be accomplished with one or more additional operationsnot described, and/or without one or more of the operations discussed.Additionally, the order in which the operations of method 200 and method300 are illustrated in FIG. 2 and FIG. 3 and described herein is notintended to be limiting.

In some embodiments, method 200 and/or method 300 may be implemented inone or more processing devices (e.g., a server, a digital processor, ananalog processor, a digital circuit designed to process information, ananalog circuit designed to process information, and/or other mechanismsfor electronically processing information). The one or more processingdevices may include one or more devices executing some or all of theoperations of method 200 and/or method 300 in response to instructionsstored electronically on an electronic storage medium. The one or moreprocessing devices may include one or more devices configured throughhardware, firmware, and/or software to be specifically designed forexecution of one or more of the operations of method 200 and/or method300.

Although the system(s) and/or method(s) of this disclosure have beendescribed in detail for the purpose of illustration based on what iscurrently considered to be the most practical and preferred embodiments,it is to be understood that such detail is solely for that purpose andthat the disclosure is not limited to the disclosed embodiments, but, onthe contrary, is intended to cover modifications and equivalentarrangements that are within the spirit and scope of the appendedclaims. For example, it is to be understood that the present disclosurecontemplates that, to the extent possible, one or more features of anyembodiment can be combined with one or more features of any otherembodiment.

What is claimed is:
 1. A network-based, computer-implemented system foridentifying a commercial good or service based on an advertisement andfor selecting a commercial source of the commercial good or service,comprising: a plurality of databases in digital communication with anetwork, the plurality of databases includes a local database and aremote database, each database of the plurality of databases includes aplurality of information sets, each information set is associated with aprescribed advertisement and includes time-frequency representations ofsound from the prescribed advertisement and identification of thecorresponding good or service of the advertisement; a client computingplatform associated with at least one user, including a digitalprocessor assembly and a digital memory assembly, the client computingplatform further having the local database, the client computingplatform having computer-readable instructions, to: capture sounddigitally, via a microphone, presented to the client computing platform;convert the captured sound to a time-frequency representation on theclient computing platform; transmit the time-frequency representation toa server through a network; and compare the time-frequencyrepresentation with the information in the local database; a serverassembly in digital communication with the client computing platform viaa network, the server assembly includes at least one physical processorconfigured, via computer-readable instructions, to: receive, from theclient computing platform, the time-frequency representation; comparethe received time-frequency representation with the information sets inthe plurality of databases to determine a likelihood match (LM) valuesfrom between the received time-frequency representation and a comparabletime-frequency representation from each of the plurality of databases,such that the comparisons on the plurality of databases are initiated atsubstantially the same time, in that the remote database is locatedremote of the client computing platform; identify the commercial good orservice based on the comparison that is associated with the highest LMvalue from the comparison; determine one or more commercial sourcespertaining to the identified commercial good or service; select acommercial source from the determined one or more commercial sourcesbased on one or more pre-set parameters, the one or more pre-setparameters configured with a hierarchical and weighted disposition, theone or more pre-set parameters comprising of 1) pre-determinedgeographical area surrounding the client computing platform, 2) userdata, 3) product availability, 4) language of the advertisement, 5)user-set preferences, 6) product pricing, and 7) internal systempreferences; determine a representation of the identified commercialgood or service based on the selected commercial source; and effectuatea first presentation of the representation of the commercial good orservice on a user interface of the client computing platform, providingthe ability for the at least one user to purchase the commercial good orservice within the system.
 2. The system of claim 1, wherein theprocessor is further configured to: track and/or record that the atleast one advertisement for the commercial good or service has beenidentified; and determine compensation to be paid by the selectedcommercial source to a stakeholder associated with deployment of thesystem in exchange for the selection.
 3. The system of claim 1, whereinthe processor is further configured to, responsive to receipt of firstuser input interacting with the user interface of the client computingplatform, effectuate a selection of the representation of the commercialgood or service.
 4. The system of claim 3, wherein the processor isfurther configured to, responsive to receipt of second user inputinteracting with the user interface of the client computing platform,effectuate a purchase by the user of the commercial good or service. 5.The system of claim 1, wherein the processor is further configured toidentify the advertisement for the commercial good or service that hasbeen presented by a sound-producing device that produces both video andsound.
 6. The system of claim 1, wherein sound produced by asound-producing device includes an audio stream.
 7. The system of claim1, wherein the user interface is configured to include a plurality ofrepresentations of commercial goods or services associated withdifferent advertisements, wherein the plurality is limited by at leastone of a predetermined maximum number of representations or apredetermined maximum span of time.
 8. A method for determining andselecting a commercial source of a commercial good or service from atleast one commercial source, the method comprising: storing in aplurality of databases in digital communication with a network, theplurality of databases includes a local database and a remote database,each database of the plurality of databases includes a plurality ofinformation sets, each information set is associated with a prescribedadvertisement and includes time-frequency representations of sound fromthe prescribed advertisement and identification of the correspondinggood or service of the advertisement; receiving from the clientcomputing platform, a time-frequency representation that is based onsound that was captured digitally, presented to the client computingplatform and converted the captured sound to a time-frequencyrepresentation on the client computing platform: comparing the receivedtime-frequency representation with the information sets in the pluralityof databases to determine a likelihood match (LM) values from betweenthe received time-frequency representation and a comparabletime-frequency representation from each of the plurality of databases,such that the comparisons on the plurality of databases are initiated atsubstantially the same time, in that the remote database is locatedremote of the client computing platform; identifying the commercial goodor service based on the comparison that is associated with the highestLM value from the comparison; determining one or more commercial sourcespertaining to the identified commercial good or service; selecting acommercial source from the determined one or more commercial sourcesbased on one or more pre-set parameters, the one or more pre-setparameters configured with a hierarchical and weighted disposition, theone or more pre-set parameters comprising of 1) pre-determinedgeographical area surrounding the client computing platform, 2) userdata, 3) product availability, 4) language of the advertisement, 5)user-set preferences, 6) product pricing, and 7) internal systempreferences; determining a representation of the identified commercialgood or service based on the selected commercial source; andeffectuating a first presentation of the representation of thecommercial good or service on a user interface of the client computingplatform, providing the ability for the at least one user to purchasethe commercial good or service within the system.
 9. The method of claim8, further comprising: tracking whether the user purchases thecommercial good or service within the system or redirects to a locationoutside of the system.
 10. The method of claim 8, further comprising:storing information that includes a first user profile wherein a firstclient computing platform is associated with the first user, and theuser profiles include: information related to advertisements forcommercial goods and, the advertisements have been presented inproximity of the first user.
 11. The method of claim 10, wherein thefirst user profile further includes demographical information that hasbeen obtained through usage of the system by the first user, wherein thepre-set parameters further includes a demographical parameter that isrelated to the demographical information.
 12. The method of claim 10,wherein the first user profile further includes temporal informationregarding the time of day the first user has used the system, whereinthe pre-set parameters further includes a temporal parameter that isrelated to the temporal information.